{"title":"La Riche Directions Hair Colour","description":"\u003cp\u003eLa Riche Directions hair colour are vegan, cruelty free way of adding exciting colour to your hair! \u003c\/p\u003e\n\u003cp\u003eMix colours together to create a brand new, mind blowing shade! Want rainbow hair? You can get it! Create gorgeous ombres in a swipe of a tint brush! \u003c\/p\u003e\n\u003cp\u003eLa Riche hair colour has no peroxide or PPD. The colours will be most vivid when used of well conditioned pre bleached hair. The colour is semi permanent and should not be mixed with peroxide. We recommend doing a strand test prior to full application. Always wear gloves when using this product as it can stain skin and cover nearby surfaces. \u003c\/p\u003e\n\u003cp\u003eMost importantly, enjoy your super colourful new look! \u003c\/p\u003e","products":[{"product_id":"la-riche-directions-hair-colour-alpine-green","title":"La Riche Directions Hair Colour - Alpine Green","description":"\u003cp\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombres and even rainbow hair! \u003c\/p\u003e\n\u003cp\u003eColour: Alpine Green \u003c\/p\u003e\n\u003cp\u003eSize: 100ml\u003c\/p\u003e\n\u003cp\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39553607041129,"sku":"100863","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-alpine-green.jpg?v=1764082604"},{"product_id":"la-riche-directions-hair-colour-apple-green","title":"La Riche Directions Hair Colour - Apple Green","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombres and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Apple Green \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39553646985321,"sku":"100899","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-apple-green.jpg?v=1764082843"},{"product_id":"la-riche-directions-hair-colour-apricot","title":"La Riche Directions Hair Colour - Apricot","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Apricot\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554467922025,"sku":"100842","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-apricot.jpg?v=1764082890"},{"product_id":"la-riche-directions-hair-colour-atlantic-blue","title":"La Riche Directions Hair Colour - Atlantic Blue","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Atlantic Blue\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554472575081,"sku":"100865","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-atlantic-blue.jpg?v=1764082946"},{"product_id":"la-riche-directions-hair-colour-bright-daffodil","title":"La Riche Directions Hair Colour - Bright Daffodil","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Bright Daffodil\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554473459817,"sku":"100845","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-bright-daffodil.jpg?v=1764082999"},{"product_id":"la-riche-directions-hair-colour-carnation-pink","title":"La Riche Directions Hair Colour - Carnation Pink","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Carnation Pink\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554473885801,"sku":"100905","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-carnation-pink.jpg?v=1764083057"},{"product_id":"la-riche-directions-hair-colour-cerise","title":"La Riche Directions Hair Colour - Cerise","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Cerise\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554475458665,"sku":"100909","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-cerise.jpg?v=1764083115"},{"product_id":"la-riche-directions-hair-colour-dark-tulip","title":"La Riche Directions Hair Colour - Dark Tulip","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Dark Tulip\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554476179561,"sku":"100872","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-dark-tulip.jpg?v=1764083194"},{"product_id":"la-riche-directions-hair-colour-ebony","title":"La Riche Directions Hair Colour - Ebony","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Ebony \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554476441705,"sku":"100920","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-ebony.jpg?v=1764083826"},{"product_id":"la-riche-directions-hair-colour-neon-red","title":"La Riche Directions Hair Colour - Neon Red","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Neon Red\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554476605545,"sku":"100892","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-neon-red.jpg?v=1764094601"},{"product_id":"la-riche-directions-hair-colour-flame","title":"La Riche Directions Hair Colour - Flame","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Flame\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554476769385,"sku":"100901","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-flame.jpg?v=1764083899"},{"product_id":"la-riche-directions-hair-colour-flamingo-pink","title":"La Riche Directions Hair Colour - Flamingo Pink","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Flamingo Pink\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554476933225,"sku":"100869","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-flamingo-pink.jpg?v=1764083947"},{"product_id":"la-riche-directions-hair-colour-fluorescent-yellow","title":"La Riche Directions Hair Colour - Fluorescent Yellow","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Fluorescent Yellow\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554477359209,"sku":"100888","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-fluorescent-yellow.jpg?v=1764084288"},{"product_id":"la-riche-directions-hair-colour-lagoon-blue","title":"La Riche Directions Hair Colour - Lagoon Blue","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Lagoon Blue \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554477523049,"sku":"100849","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-lagoon-blue.jpg?v=1764084549"},{"product_id":"la-riche-directions-hair-colour-lavender","title":"La Riche Directions Hair Colour - Lavender","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Lavender\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554477588585,"sku":"100883","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-lavender.jpg?v=1764084666"},{"product_id":"la-riche-directions-hair-colour-lilac","title":"La Riche Directions Hair Colour - Lilac","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Lilac\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554477817961,"sku":"100915","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-lilac.jpg?v=1764084772"},{"product_id":"la-riche-directions-hair-colour-fluorescent-orange","title":"La Riche Directions Hair Colour - Fluorescent Orange","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Fluorescent Orange\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554480210025,"sku":"100871","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-fluorescent-orange.jpg?v=1764084245"},{"product_id":"la-riche-directions-hair-colour-midnight-blue","title":"La Riche Directions Hair Colour - Midnight Blue","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Midnight Blue\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554480603241,"sku":"100866","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-midnight-blue.jpg?v=1764084821"},{"product_id":"la-riche-directions-hair-colour-neon-blue","title":"La Riche Directions Hair Colour - Neon Blue","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Neon Blue\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554481029225,"sku":"100844","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-neon-blue.jpg?v=1764084896"},{"product_id":"la-riche-directions-hair-colour-pastel-pink","title":"La Riche Directions Hair Colour - Pastel Pink","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Pastel Pink\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554487550057,"sku":"100894","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-pastel-pink.jpg?v=1764094826"},{"product_id":"la-riche-directions-hair-colour-pillarbox-red","title":"La Riche Directions Hair Colour - Pillarbox Red","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Pillarbox Red\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554488008809,"sku":"100904","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-pillarbox-red.jpg?v=1764097244"},{"product_id":"la-riche-directions-hair-colour-plum","title":"La Riche Directions Hair Colour - Plum","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Plum\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554488598633,"sku":"100912","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-plum.jpg?v=1764097312"},{"product_id":"la-riche-directions-hair-colour-poppy-red","title":"La Riche Directions Hair Colour - Poppy Red","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Poppy Red\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554488729705,"sku":"100914","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-poppy-red.jpg?v=1764097373"},{"product_id":"la-riche-directions-hair-colour-rose-red","title":"La Riche Directions Hair Colour - Rose Red","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Rose Red\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554489614441,"sku":"100885","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-rose-red.jpg?v=1764097431"},{"product_id":"la-riche-directions-hair-colour-rubine","title":"La Riche Directions Hair Colour - Rubine","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Rubine\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554489974889,"sku":"100919","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-rubine.jpg?v=1764097493"},{"product_id":"la-riche-directions-hair-colour-silver","title":"La Riche Directions Hair Colour - Silver","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Silver\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554491154537,"sku":"100922","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-silver.jpg?v=1764097547"},{"product_id":"la-riche-directions-hair-colour-spring-green","title":"La Riche Directions Hair Colour - Spring Green","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Spring Green\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554518679657,"sku":"100918","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-spring-green.jpg?v=1764097697"},{"product_id":"la-riche-directions-hair-colour-tangerine","title":"La Riche Directions Hair Colour - Tangerine","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Tangerine\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554521399401,"sku":"100882","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-tangerine.jpg?v=1764097894"},{"product_id":"la-riche-directions-hair-colour-tulip","title":"La Riche Directions Hair Colour - Tulip","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Tulip\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554524545129,"sku":"100867","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-tulip.jpg?v=1764097946"},{"product_id":"la-riche-directions-hair-colour-turquoise","title":"La Riche Directions Hair Colour - Turquoise","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Turquoise\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554524971113,"sku":"100873","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-turquoise.jpg?v=1764098038"},{"product_id":"la-riche-directions-hair-colour-vermillion-red","title":"La Riche Directions Hair Colour - Vermillion Red","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Vermillion Red\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554525954153,"sku":"100851","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-vermillion-red.jpg?v=1764098160"},{"product_id":"la-riche-directions-hair-colour-violet","title":"La Riche Directions Hair Colour - Violet","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Violet\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554527953001,"sku":"100917","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-violet.jpg?v=1764098214"},{"product_id":"la-riche-directions-hair-colour-white-toner","title":"La Riche Directions Hair Colour - White Toner","description":"\u003cp data-mce-fragment=\"1\"\u003eIf you've bleached your hair and it still has some unwanted brassy tones, then white toner is a great way to mute them.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBecause white toner is a 'purple' shade as such, it will help counteract any orange tones in the hair to make them less orange.  It's colour theory!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe effects will vary depending on hair condition, how brassy the tones are and how long you leave the toner on for. If you have very light blonde\/white hair it can also turn the hair purple, so keep this in mind. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis product will not 'dye' your hair white. It is a toner, so can help you achieve white hair if the hair has been bleached correctly. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: White Toner\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis product won't have any affect on dark hair\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":39554551971945,"sku":"100893","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-white-toner.jpg?v=1764098269"},{"product_id":"la-riche-directions-hair-colour-antique-mauve","title":"La Riche Directions Hair Colour - Antique Mauve","description":"\u003cp\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombres and even rainbow hair! \u003c\/p\u003e\n\u003cp\u003eColour: Antique Mauve\u003c\/p\u003e\n\u003cp\u003eSize: 100ml\u003c\/p\u003e\n\u003cp\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":56243828490615,"sku":"102469","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-antique-mauve.jpg?v=1764082682"},{"product_id":"la-riche-directions-hair-colour-deep-purple","title":"La Riche Directions Hair Colour - Deep Purple","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Deep Purple\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":56243902218615,"sku":"102472","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-deep-purple.jpg?v=1764083261"},{"product_id":"la-riche-directions-hair-colour-denim-blue","title":"La Riche Directions Hair Colour - Denim Blue","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Denim Blue\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":56243969622391,"sku":"102475","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-denim-blue.jpg?v=1764083764"},{"product_id":"la-riche-directions-hair-colour-fluorescent-green","title":"La Riche Directions Hair Colour - Fluorescent Green","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Fluorescent Green\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":56243981943159,"sku":"102478","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-fluorescent-green.jpg?v=1764084027"},{"product_id":"la-riche-directions-hair-colour-fluorescent-lime","title":"La Riche Directions Hair Colour - Fluorescent Lime","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Fluorescent Lime\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":56243991478647,"sku":"102481","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-fluorescent-lime.jpg?v=1764084112"},{"product_id":"la-riche-directions-hair-colour-pastel-blue","title":"La Riche Directions Hair Colour - Pastel Blue","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Pastel Blue\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":56245626274167,"sku":"102487","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-pastel-blue.jpg?v=1764094738"},{"product_id":"la-riche-directions-hair-colour-pastel-rose","title":"La Riche Directions Hair Colour - Pastel Rose","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Pastel Rose\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":56245654651255,"sku":"102490","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-pastel-rose.jpg?v=1764094917"},{"product_id":"la-riche-directions-hair-colour-peach","title":"La Riche Directions Hair Colour - Peach","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Peach\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":56245661794679,"sku":"102493","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-peach.jpg?v=1764094986"},{"product_id":"la-riche-directions-hair-colour-slate","title":"La Riche Directions Hair Colour - Slate","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Slate\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":56246103376247,"sku":"102496","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-slate.jpg?v=1764097606"},{"product_id":"la-riche-directions-hair-colour-stormy-grey","title":"La Riche Directions Hair Colour - Stormy Grey","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Stormy Grey\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":56246116057463,"sku":"102499","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-stormy-grey.jpg?v=1764097757"},{"product_id":"la-riche-directions-hair-colour-sunflower","title":"La Riche Directions Hair Colour - Sunflower","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Sunflower\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":56246123856247,"sku":"102502","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-sunflower.jpg?v=1764097830"},{"product_id":"la-riche-directions-hair-colour-ultra-violet","title":"La Riche Directions Hair Colour - Ultra Violet","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Ultra Violet\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":56246169698679,"sku":"102505","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-ultra-violet.jpg?v=1764098099"},{"product_id":"la-riche-directions-hair-colour-wisteria","title":"La Riche Directions Hair Colour - Wisteria","description":"\u003cp data-mce-fragment=\"1\"\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombre and even rainbow hair! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColour: Wisteria\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSize: 100ml\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":56246209708407,"sku":"102508","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-wisteria.jpg?v=1764098367"},{"product_id":"la-riche-directions-hair-colour-cherry-red","title":"La Riche Directions Hair Colour - Cherry Red","description":"\u003cp\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombres and even rainbow hair! \u003c\/p\u003e\n\u003cp\u003eColour: Cherry Red\u003c\/p\u003e\n\u003cp\u003eSize: 100ml\u003c\/p\u003e\n\u003cp\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":57563600388471,"sku":"102583","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-cherry-red.jpg?v=1792171504"},{"product_id":"la-riche-directions-hair-colour-cosmic-purple","title":"La Riche Directions Hair Colour - Cosmic Purple","description":"\u003cp\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombres and even rainbow hair! \u003c\/p\u003e\n\u003cp\u003eColour: Cosmic Purple\u003c\/p\u003e\n\u003cp\u003eSize: 100ml\u003c\/p\u003e\n\u003cp\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":57563601174903,"sku":"102584","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-cosmic-purple.jpg?v=1792171586"},{"product_id":"la-riche-directions-hair-colour-navy-blue","title":"La Riche Directions Hair Colour - Navy Blue","description":"\u003cp\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombres and even rainbow hair! \u003c\/p\u003e\n\u003cp\u003eColour: Navy Blue\u003c\/p\u003e\n\u003cp\u003eSize: 100ml\u003c\/p\u003e\n\u003cp\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":57563602420087,"sku":"102585","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-navy-blue.jpg?v=1792171677"},{"product_id":"la-riche-directions-hair-colour-coral-crush","title":"La Riche Directions Hair Colour - Coral Crush","description":"\u003cp\u003eAdd vivid colour to your hair with La Riche semi permanent hair colour. Create beautiful ombres and even rainbow hair! \u003c\/p\u003e\n\u003cp\u003eColour: Coral Crush\u003c\/p\u003e\n\u003cp\u003eSize: 100ml\u003c\/p\u003e\n\u003cp\u003eAlways do a strand test before full application\u003c\/p\u003e\n\u003cp\u003eWear gloves and cover nearby surfaces as product can stain skin and surfaces\u003c\/p\u003e\n\u003cp\u003eFor most vivid colour, use on well conditioned pre bleached hair \u003c\/p\u003e\n\u003cp\u003eVegan and cruelty free \u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":57563602551159,"sku":"102586","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/files\/la-riche-directions-100ml-pot-coral-crush.jpg?v=1792171772"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2462\/6615\/collections\/directions.jpg?v=1764098736","url":"https:\/\/diversityhair.co.uk\/collections\/la-riche-directions-hair-colour.oembed?page=3","provider":"Diversity Hair","version":"1.0","type":"link"}